A tale of power, intrigue, and witchcraft told through indigenous Philippine Dance.
A tale of power, intrigue, and witchcraft told through indigenous Philippine Dance.
MASEG (2014)
CROWDFUNDING
BACKGROUND
Kularts, the nation’s premier presenter of contemporary and tribal Pilipino arts, is producing Maség. This ambitious project uses The Tempest as framework to tell a magical tale of a power, intrigue, and witchcraft through indigenous Philippine Dance and original choreography. They came to Plinth to help crowdfund the production of their show.
How do you pique interest for such niche production?
How do you pique interest for such niche production?
“The plan revolved around showing the story of Maség within the grand time scale of Philippine history.”
Historical Context
Plinth created a strategy based on creating compelling context around Maség. The plan revolved around showing the story of Maség within the grand time scale of Philippine history. Plinth provided creative direction in the production of the crowdfunding video which helped place Maség within the historical context.
Social Media Messaging
Flip books were developed highlighting remnants of the lost history of Pre-Hispanic Philippines to create further intrigue about the story of Maség.
Building a community of evangelists.
Building a community of evangelists.
Government + Start-up's + Non-profits = Unique Partnerships
Plinth and Kularts partnered with Local Lift and the Philippine Consulate General to sponsor a kick off party drawing together many influential community members. These influential community members became some of the project’s best evangelists and ultimately led to reaching 20% of their funding goal on the first day.
Converting Evangelists to Backers
In the past, Kularts fundraising efforts drew donations of $20-$40. How do you incentivize potential backers to give more? By researching similar projects, Plinth devised a pricing plan that would draw more backers and lead them to the higher tiers. Plinth also helped design reward offerings and strategically bundled them to maximize backer donations.
Results
With the correct strategy, planning and execution, Kularts was able to reach 126% of their goal, 20% of which was reached on the first day of the campaign.