Bin Chen and Andrew Chau are two Boba Nerds that met and decided to chase perfection while upholding quality, passion, and transparency. Here’s their story of how they are disrupting the Boba Tea industry and how Plinth is helping them launch their crowdfunding campaign to build their second store.
Our first step in determining how to approach the project was to understand what made the Boba Guys different from your run of the mill boba tea shop. Here's what we learned...
Step 1: Keeping it Real
Fake Flavor is Public Enemy #1.
They use real milk and real tea for real flavor flav! Most boba shops use cheap substitutes to keep prices low. You get what you pay for! Plinth developed an innovative messaging campaign to reinforce their core values with a pop culture twist. Yeeeaahh Boyyyeee!
Step 2: New School Boba Flavors
An artisan approach leads to flavors like Horchata, Pumpkin Chai, and Cold-Brewed Coffee Milk Tea.
Step 3: Apple Inspired Design Values
Clean lines, minimal color palettes, attention to materiality, and brand experience are the hallmark of the Boba Guys.
Rehabilitating an Old Tea Shop
The Boba's Guys 2nd retail store is a remake of Lang’s Tea on 429 Stockton--an old school tea shop. The Boba Guys are “pivoting” the concept to appeal to today’s creative class.
Re-imagining The Facade
Plinth presented the Boba Guys various ways to open up the front of the shop to allow more natural light to activate the space. A proposed street side order counter will create a new community friendly gathering space.
Pushing the Envelope
Go further back and you will find a secret laboratory where the boundaries of taste, form, and texture will be explored. Plinth helped the Boba Guys envision what this new space could look like.
Boba Guys and Gals Unite!
Their brand new location will intersect east, west, business and community. To leverage their goodwill and brand value, Plinth is launching a $30k Kickstarter campaign in the next few days. The campaign Plinth has developed is designed to:
- Reinforce their brand values
- Sell their dream in a compelling way
- Use strategic messaging to turn customers and friends and family into brand evangelist
Stay tuned for more details as we document the launch of their campaign.