A Brand is a Collection of Values
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A Brand is a Collection of Values
THE UDDA (2013)
CONCEPT, BRANDING, VISUAL DESIGN
BACKGROUND
The UDDA or Unified Digital Design Associates is a young boutique digital design agency specializing in UI/UX work for mobile apps. The UDDA designs and conceptualizes apps for big I.T. consulting firms like SAP or for emerging startups like Tango. The UDDA acronym is meaningless to most and some of the best work the UDDA creates is locked-up under N.D.A.
To give the brand form, a new design language based on
the company's slanted A was created.
CREATING A VOICE
Custom badges with witty sayings were designed to convey the company’s brand values.
GRAPHIC INSPIRATION
To give the agency's brand meaning and value a cheeky graphic collage inspired by Super Duper Burger was developed based on UI icons.
