The Summit Cafe: Coffeehouse and Business Incubator
The Summit Cafe: Coffeehouse and Business Incubator
THE SUMMIT (2010-2012)
CONCEPT, BRANDING, MARKETING, OPERATIONS, PROJECT MANAGEMENT
CONCEPT
Create the ultimate 3rd space to attract artisans, entrepreneurs, free thinkers to gather and create.
3rd spaces
Ray Oldenburg popularized the notion of the 3rd spaces as community centers outside of the Home (1st) and Work (2nd) that fostered “anchors of community life and facilitate and foster broader, more creative interaction." The Summit built a 3rd space for SF's burgeoning creative class.
Interaction Design
Interaction Design
CURVED ORDER COUNTER
Displaying the coffee and tea for the customers to examine and smell added a new level presentation.
COMMUNAL TABLES
Laptop work at cafes are often solitary activities. The Summit disrupted this behavior by forcing customers to sit in groups.
Branding
Branding
“Java script”
“A Bright Idea”
BRANDING
THE DOUBLE MM's - The word "summit" means many things like the peak or coming together. So we designed the logo to relay our brand values.
Curated Art
Curated Art
CURATED ART / LITERATURE
Cafes usually haphazardly carry random magazines and art, the Summit selectively curated the art and literature around themes.
The Food Program
The Food Program
Our food program is modeled after the French Brasserie where a customer can grab a pastry or coffee in the morning, eat hearty sandwich for lunch, or return for dinner for a bottle of wine and eat a casual dinner.