Water is life's most basic and essential element.
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Water is life's most basic and essential element.
THE UDDA: PURE APP (2012)
CONCEPT, BRANDING, PROJECT MANAGEMENT
CONCEPT
The United Nations warns that as the world population continues grow, industrialize, and climate change takes effect--clean drinking water will become a scarce resource. We have apps that tell us the weather, when the next train arrives, and if an item at the super market is gluten free--but why don't we have an app that tells us if the local tap water is safe to drink?
% OF WATER SYSTEMS WITH VIOLATIONS
OLD WATER QUALITY STANDARDS
The Truth Is Out There
The Truth Is Out There
THE SOLUTION
THE TRUTH IS OUT THERE - IF YOU CAN DECIPHER IT
SCIENTIFIC JARGON - Imagine if traffic signals were presented like water quality data. You would be barraged with the # of cars on the road, their velocity, their ETA—when all you want to know is should I go forward, slow down, or stop.