iHEAR (2014)

CAMPAIGN DEVELOPMENT, CONCEPT, VIDEO PRODUCTION

BACKGROUND

1 of 10 people suffer from hearing loss, but only 1 out of 5 only use a hearing aid. The main barrier to using a hearing aid is cost and stigma. iHear Medical is out to address these problems by introducing the world’s first web-enabled hearing aid starting at $199. To launch the product, iHear Medical launched a worldwide crowdfunding campaign with Plinth.

The keyword in crowdfunding is a crowd, but as a company operating in stealth mode iHear Medical had no existing client base to leverage. To solve this problem, Plinth produced a crowdfunding campaign centered on the principles of cause marketing where the purchase of an iHear device directly helps somebody in need. In this case, for every hearing aid purchased, another hearing aid is given to somebody in need to form the back bone of the Hearing For All campaign.