Celebrating SF's unheralded and overlooked chefs.

SCROLL DOWN

Celebrating SF's unheralded and overlooked chefs.

EASTERN ADDITION (2012)

CONCEPT, BRANDING, VIDEO, MARKETING, OPERATIONS, PROJECT MANAGEMENT

CONCEPT

Alongside start-up culture, SF has a vibrant culinary community of restauranteurs, chefs, foodies, and advocates. Innovations in crowd source funding, social media, and the sharing economy have propelled SF's food industry into new and interesting business models. The Eastern Addition (E.A.) is a pop-up dinner series designed to accelerate the culinary ambitions of unknown chefs.

Focusing on Unsung Heros

TAK MATSUBA
Former owner of Michelin star Bush-tei, Tak used EA to test out a new food concept.

DENNIS LIN
Owner of Burmese Kitchen, Dennis used EA to build awareness of his restaurant and culture

DOMINIC AINZA & TIM LUYM
Derided as bad dining, Filipino Turo-Turo gets a bad rap. Dominic & Tim set out to prove the critics wrong."

Leveraging Community

SPHERES OF INFLUENCE

The collaborators of E.A. have built iconic ventures that span food, bar, and the nightlife industries. By pooling audiences, the Eastern Addition has an instant following.

CROWD SOURCE FINANCING

Outside of concept and execution, financing is the biggest obstacle entrepreneurs face. Platforms like Kickstarter have revolutionized the funding landscape by enabling entrepreneurs direct access to a new pool of capital--their customers. EA used Kickstarter to successfully fund the venture.