Heated outdoor seating for SF's cutest cafe.
Heated outdoor seating for SF's cutest cafe.
CASSAVA (2013)
CAMPAIGN DEVELOPMENT, VIDEO PRODUCTION, DESIGN
BACKGROUND
Cassava opened a year ago to bring an artisan cafe experience of 3rd-wave coffee and Michelin Star quality food to the Outer Richmond. After hosting a series of successful chef tasting dinners, the owners with the help of enthusiastic customers turned investors expand their space to make Cassava into a full blown restaurant. To complete their vision of a Parisian style cafe, Plinth helped Cassava use Kickstarter to fund a new heated out door patio.
VIDEO PRODUCTION
To tell a compelling story, a stylized video showing candid shots of the cafe, the food, their clientele, and their inspiration was developed.
Kickstarter Campaign
Kickstarter Campaign
THE KICKSTARTER CAMPAIGN
Creating a compelling video is only 1 step in creating a successful campaign. Studying past projects, analyzing data, mapping out a promotional plan, and outreach to bloggers all come into play.
Rendering The Dream
Rendering The Dream
RENDERING THE DREAM
Selling the dream requires being able to see the vision. So a series of awe-inspiring renderings were produced.
Social Media Promotions
Social Media Promotions
SOCIAL MEDIA PROMOTIONS
Pleading for money is a turn-off. Captivating images are a turn-on. For 30 days we posted alluring graphics to tell our story.
