Every brand needs a voice persona that embodies all it’s elements. We named the SOMA StrEAT Food Park’s new voice the Ringleader. We took inspiration from Willy Wonka, the genie in Disney’s Aladdin, and the ringmaster in Tim Burton’s movie Big Fish. The Ringleader is a warm, fun, guide to a world where possibilities are endless and magic still exists.
Extreme Site Makeover.
We built the new website so that it would be easy for the SOMA StrEAT Food Park to update and showcase the new brand direction which truly closely reflects the festive, dynamic nature of the park.
We art directed and added hand drawn illustrations (with the talented Jayde Fish) of whimsical characters to convey the fun and the uniqueness of the great times the park provides. We added a video featuring footage from the park’s events and food to showcase what a dynamic, wondrous place the park truly is. The old site was more static and informational.
Function As Well As From.
Plinth spent alot of time mapping out their booking flow to optimize the experience for their users and increase their revenue
The new website was responsive and optimized for mobile. Instead of a list of twitter handles to show what trucks were being featured, the featured trucks’ logos are listed and we added a search function so that users can find their favorite truck. We helped streamline the booking process by creating pages for each unique space with information, photos, suggestions for use and a form to inquire about booking.
